Betts and I were discussing what next to write about. The problem is that by the end of the week my brain has all but switched off, and the part that is responsible for “amusing insights” has gone on sabbatical.
I dont blame it on work though. I blame it on what can only be called “communication overload”. My constant gawking at television sets and computer monitors means that my brain is rendered incapable of any original thought by the end of the working week.
I would like to blame the following 3 things for causing this breakdown:
The assistant in MS Word
If there was ever proof that Bill Gates is satan, its that bloody paperclip and/or dog in Word that pops up all the time asking if you want help. I thought Word was a word processor, but it seems like Bill felt that we all require some therapy. I usually just type in stuff like “I want you to go and &^$$%# yourself”, but even then that clowning paperclip/dog always has a clever answer.
Ads that have nothing to do with the product
I understand that I live in a world obsessed with entertainment. I understand that ad people get paid lots of dosh to ostensibly turn boring products into exciting (buyable) merchandise.
The problem for me is that the majority of ads make no sense, and despite the fact that the ad person got an award for ‘creative insight’, there is no way in the world that there can be a logical connection between Lara Craft and a tin of sardines.
Just because you do something infront of a camera doesn’t make it interesting. I say pay the bloody actors and lets see some scripts. I don’t want anymore Gareth Gates impersonators. People who eat worms to be famous. Bachelors who can marry any woman they want but who wont marry anyone in the end anyway. Movies about how cardiac surgeons operate. Trinny and Susanna dressing up another fat lady.
Please bring back the A-Team. I need some intelligent programming.
Ok, Im off to go live in cave. And read a book.